process of my design
Decades Project
The objective of this brief was to sell a product from a decade of my choice.
This is the final product from that project. We had two weeks to create a poster in the style of our chosen decade.
I chose the 2000s because I could relate this to my own personal experience. The fashion of the 2000s and late 1990s is popular now and I enjoy this style of fashion because it’s what I wear.
The Process
I started my project by finding what would be popular in and around that time. Sport fashion was a very popular trend in the late 1990s and early 2000s so I thought it would be sensible to follow this through with creating a sport fashion poster. I chose to photograph the Nike Air Max 90s to photograph as the shoe was released in the 1990s and it followed the theme that I was going for.
The Process
I then developed the swirl into the shoe to give a sense of the shoe being charged in order to convey a feeling of confidence and progression.
The Process
I wanted to split the design to show what the shoe looked like in natural light AND in the dark to illustrate that the shoe had more than one fashion characteristic and style. However as I developed this it soon became apparent that the swirl and the different colours made it look too busy. So I simplified down to just one visual of the shoe.
The Process
I then started to think about what typography to use for my poster. I started with the bubble 3D text since this typography was very popular in the 2000s. The text used then created abstract shapes as well as geometric patterns. This followed well with the pop culture at the time and linked well with the theme. However, when I tried the bubble format of the text with the stripes of the shoe it was clear that these styles did not complement each other. I wanted the poster to provide a sense of exclusivity and used white space in order to create a clean, sharp look.
Creating a Menu set in Brighton
The menu brief was set to make a full menu for a bar. We had four weeks to do this project as we needed time to research locations, typography style and photography Ideas.
The Process
I started with creating the front cover by using the software procreate. I wanted to challenge myself when creating this menu since I have, the majority of the time, worked with Photoshop and Illustrator. I want to be comfortable with using multiple softwares when creating my graphics and so decided to use this project to expand my knowledge of Illustrator.
Brighton is by the sea and I wanted to bring the theme of being by the sea into my design. As the design was for a restaurant menu it made sense to link the sea them and the food/drink theme by using the idea of something in a bottle, like the traditional idea of a message in a bottle. I decided to focus on putting a burger in the bottle as the burger was the ‘hero’ product on the menu.
The Process
I wanted to enhance the essence of Brighton being by the sea in my design and so changed the burger and made it look like it was on a ship or a boat. I soon found that the clashed so decided to make the design black and white. Whilst these made the whole piece hang together because now the images and typography went well together, the food and drink didn’t look as appealing.
The Process
I then moved onto creating the drinks for the menu. I still used Procreate, using the different brushes as well as cutting and redrawing parts of the glass to get the glass effect. It was important to make sure that my lighting was constant and followed through the whole drink.
The Process
As I made the visuals for the drinks and food, I noticed that they all had curved corners. I decided to reflect this in my typography so that the text would match the other components on the menu.
The Process
This was my first creation of the front cover for my menu, but I instantly didn't like the end result as the majority of the components on the cover were uneven and out of proportion.
personal investigation summer work
This work is a combination of different illustrations that I did as part of my Summer investigation work. I created an e-zine to show my work and to start to narrow in on my brief.
This first illustration was created with using Photoshop. I wanted to create a graphic that showed that the product was superior and the 'best' product around. I did this by using the same colour pallet as the product and making certain effects around the product to make it stand out more, such as adding an outer glow to the product and making neon lines into the product to give a sense of power.
The second graphic was created with Photoshop as well as Illustrator.
I wanted to make the product the hero of the image. The reason I didn’t use much typography in this graphic is that I wanted to focus on developing my skills further, using shapes, shadows and lighting to create the overall effect.
The third graphic was made with a combination of Illustrator and Photoshop.
This graphic is probably one of my favourite graphics. The image feels really effective, it has various images of the product in the background giving a sense of movement and this matches the suggested movement of the rugby player in the foreground. His shadow is like a line of a graph leading up the page suggesting progr
The fourth illustration was made on Photoshop. I liked the previous design, but thought I could improve it and make it more realistic/related to the company. I decided to use photography of a phone from the internet as a starting base and added in the wires to add movement to the visual. I photobashed the wires, using smudging brushes, dodge and burn tools and adjustment tools such as hue and sat
The fifth illustration was made with Procreate and Photoshop.
This illustration is a response to Charlie Davis, who I studied. What I liked about him as an artist was his ability to convey emotion through simple graphics. He was able to create a really effective image that had depth of meaning. I like the simplicity and symmetry of this piece and the depth of perspective.
process of my app designs
Final Outcome
This login page was my very first attempt in creating an app design. My personal investigation is to rebrand a company called STATSport. STATSport is a company that makes products for athletes who want to track their performance on and off of the pitch. I wanted to make an app design that would be used by semi professional rugby clubs.
Final Outcome
This was my first attempt on making a vector family for the app design. I went with green as a colour theme because it’s an aesthetically pleasing colour and creates a sense of loyalty and trust which is very important from a branding perspective. I want the user to feel like they can trust the brand and what the brand can provide for them. I picked these images because they are familiar type images when dealing with sport, so the user doesn’t have to work hard to recognise what each element of the app does.
The Process
I took existing photos that I had from real life situations and used them to create vector designs.
The Process
I took the image into Photoshop, removed the background, and used a masked layer. I used the brush tool so that I could select which elements to have in the final design. I also used the erase tool to get rid of some elements. Once I was happy I merged the layers and then exported it as a Photoshop file to then import it into Illustrator so that I could image trace it to turn it from a pixelated image into a vector image so that it could be any size I wanted to make it without losing quality. I then took this to use it as the background for my app design.
Final Outcome
I had a second attempt at the app design. Based on my experience, I was much better at planning the design. I thought about the vector family and made sure that the look and style and colour theme was cohesive. I moved from green to red because I wanted to see if it conveyed any different feelings. The red also linked in with the existing branding of the rugby club.
The Process
These are some photos from my local rugby club that I was able to get and use for my design.
I needed to get headshots if I wanted to create headshot icons for when the player has the details such as, what position, what club and their name. I also got photos of players playing mid game, this is so I could use the photos for the background of my image or even a poster if needed.
The Process
I created a clipping mask for the search bar design so that there would be a faint picture underneath the box to keep it on the theme.
I did this by I editin the photo in Photoshop and then importing it into Illustrator where I then clipped it onto a box so the image would appear in the background. I finished the design by making a search icon for search bar.
The Process
I changed the colour and size of the ‘selected’ page icons so they would appear more dominant and obvious to the viewer.
I also changed the clock 1/8ths section since they were showing through. I changed them to be filled which followed the theme of the vector family and linked better with the other icons.
The Process
As this brief was an artist response I edited both the images to match the theme of the artist we had to respond in this work. I wanted to create a dark feel. I did this by using the brush and using a combination of different filters to make the dark feel around the subject.
The artist used harsh lighting when they took photos of their subject. I needed to respond to this with my piece and I could not take photos in a similar harsh contract light because the photos were taken during a live game and not in a photo shoot situation. To overcome this I used a gradient tool and was able to create the perception of a strong contrast in my photo. I used the links tab in order to update my design in Illustrator from Photoshop to save time.
Th Process
I created additional icons for the last page which were used as tabs for other features such as ’top speed’.
I struggled with making the ball and the arms clear on the person so I outlined the ball by cutting up pieces of the arm so that the appearance of an outline of the ball could be made. This was a labour intensive process but I was pleased with the final design.
I embedded all of the images to then export the final product to print.
booklet process
Summary
The booklet shows my work over a period of 3 weeks:
2 Artist Analysis
Comparing the 2 Artists Analysis
My response
My Response in a real life scenario
Evaluation
I had make all of my content into a booklet. I used Indesign to make the booklet and organise my components and ensure that each page linked to the correct page.
The Process
Artist Analysis Page: I began by adding all of the text from my artist analysis to see how much I had to work with. I soon realised that I would need a double page spread due to the amount of text. This would ensure that there was enough space around the text to make it easily readable.
I wanted to keep following the theme and design of my response, so I made sure that my booklet still had curved corners rather than sharp edges.
To create more space for my writing I spaced the images out across two pages.
The Process
I changed a lot on this page as I began to design it. The main challenge was that all my text was on a different page and there was a lack of continuity and clarity between the copy and the images. I overcame this by changing the size of the pictures and putting them to the edges of the pages and fitting the copy around them and then adding the title. The title was also a struggle to work with due to perfecting the alignment of the individual letters vertically down the page. The letter spacing wasn’t equal so I had to type each letter separately and then add my own spacing.
I also chose a font that would be bold and stand out to the reader and decided to remove the red colour to improve legibility.
The Process
I changed the design of this page quite a bit since I wanted to emphasise the players’ movements. I did this by having the white stripe across the middle of the page going in the direction in which the player would be running.
I also used the aerial font to highlight a change in subject matter. I followed through with this font for the title and added the title to the white stripe so it would look like the text has been punched into the white stripe.
I also added the sponsor logo on the jersey to add detail and interest.
The Process
I used a large variety of different skills on this page, such as adding shadows, cornering corners and adding quotes.
I added a shadows effect to where there would be outline boxes or lines since I believe the appearance without them was too harsh.
I continued the curved corners style for design cohesion and added the logo to the base of the page to match the other pages. The same colour palette was used throughout for continuity.
The Process
I wanted to follow the same theme for the front cover, with curved corners on the boxes and a follow with the red theme.
II used different saturations red for the background and then used the liquify tool. I added a picture and some text, matching the other pages. The typography I used was ‘BEBAS’, a clear text that works well with any type of manipulation. The evaluation page is again simple to ensure it is easy to read and synchronises in style and form with the previous pages.